When an opportunity arises do you weigh up the pros and cons and talk yourself out of it or do you seize it with both hands? This was the dilemma we were faced with when an email from Enterprise Nation landed in the inbox with the opportunity of joining them on a trade mission to New York.
Wow, New York, of course, fantastic opportunity to learn how to transact business with American companies at the source. But hang on a minute we haven’t had the initial collection manufactured yet, this is way too soon, can the business really afford to make the financial commitment with no sales to date?
The entrepreneurial streak kicked in and I found myself on a plane to New York with a bunch of 20 other entrepreneurs keen to learn how to work with American businesses.
We visited: Microsoft; Etsy; Parsons School of Design (my personal highlight); The p;
I did manage to pack in supper at The Burger Joint within Le Parker Meridien Hotel whilst on my whirlwind visit.