During the sampling and testing stages of the initial collection for Esteem – No Pause a number of queries were raised from men as to when a male range would be available. ‘We sweat at night as well.’
A male range has always been part of the business strategy though to be introduced a couple of years down the line once the female range had been established. Therefore in light of demand a male t-shirt has now been created and is currently being tested.
Results from testing to date:
– feels great against the skin
– stands up to physical exertion
– washes well, keeps shape and dries quickly
Nighttime testing yet to be put to the test as my initial tester is of the view that the t-shirt is too good in terms of quality to wear in bed!
Watch this space for further updates on the male range.
Suggestions on which male styles to sample next are welcome with the opportunity to win a set of the initial male range of underwear.